British boxing champion David Haye has triggered a bitter rivalry with fellow British boxer Tony Bellew after he branded him a coward.

This is coming just as both fighters prepare for a face off in their much anticipated heavyweight grudge fight.

The two English rivals began trolling each other shortly after the confirmation of their big domestic clash set to take place on March 4.

Their recent verbal confrontation happened live on Sky Sports News as both fighters seem to harbor contempt for each other. During their verbal exchange, Haye said:

“He’s a coward, he realizes what is going to happen on the night. I’m going to destroy him absolutely. It’s all big talk before the fight.

“Now the fight is signed, I can already feel him cowering away because he knows the task at hand is too big, too strong, too fast, too powerful, and he’s going to end up knocked spark out.”

Elsewhere, Bellew who is the current WBC Cruiserweight champion was quick to dismiss Haye’s insults and vowed to take out his frustration on his fellow Brit when both men confront themselves in the ring.

According to him, although Haye had referred to him as crap and fatty, after their fight the world would truly see who was the elite athlete. He further went on to brand their last two matches an exhibition rather than a true contest. If there is one thing boxing fans love about the game, it is the controversy, insults and verbal jibes leading up to the main event.

However, all eyes would now be fixed on the March 4 showdown between this two fighters with impeccable fighting credentials. The bout will no doubt be a matter of bragging right to whoever eventually emerges as a winner.